If you are preparing for SEO Jobs and want to know, mostly asked SEO Interview Questions. You are in the right place.
SEO is one of the popular and integral parts of digital marketing.
In the present day, Every organization wants to improve its online visibility in SERP.
In this article, I am going to discuss mostly asked SEO Interview Questions and their Answers.
It will help you to crack your Next SEO Interview.
SEO Interview Questions For Fresher
If you are going to attend an SEO interview for Fresher SEO Executive or SEO Analyst.
You should have a basic knowledge of SEO.
I will advise you it’s better to join Our SEO Course to have in-depth knowledge of SEO.
The interviewer will check your basic knowledge about SEO.
Therefore you must prepare for the following SEO Interview questions.
1. What is SEO, and how does it work?
SEO means Search Engine Optimization. It’s about improving your website so search engines like Google can understand it easily. This helps your website show up when people search for things online. It works by using techniques like choosing good keywords and making your website’s content and structure clear.
2. What does SEO stand for?
SEO stands for Search Engine Optimization. It’s like making your website friendly for search engines.
3. Why do you think we need SEO for business?
SEO helps businesses get noticed online. When people search for things related to your business, SEO helps your website appear in the search results.
It helps bring more visitors to your website and potentially more customers.
4. What is a search engine?
A search engine is a website used to find information online. You type in what you’re looking for, and it gives you a list of websites that might have that information.
5. What is local SEO?
Local SEO is about showing up in search results when people search for things in a specific location. It’s important for businesses that want to attract customers from nearby areas.
6. Can you say a few search engines other than Google?
Sure! Other search engines include Bing, Yahoo, Baidu, and DuckDuckGo.
7. What does WWW stand for?
WWW stands for World Wide Web. It’s the part of the internet where you find websites and web pages.
8. Do you know about web crawling?
Web crawling is like a computer program that goes through the internet, visiting websites and looking at their content. This helps search engines learn about new websites and update their search results.
9. Do you know about Googlebot?
Yes, Googlebot is a program Google uses to crawl websites and gather information for search results. It’s like Google’s Explorer on the internet.
10. What is search engine submission?
Search engine submission is when you tell a search engine about your website. You let them know your website exists so they can start looking at it and include it in their search results.
11. What is SERP?
SERP stands for “Search Engine Results Page.” The page shows up after you search for something on a search engine like Google. It displays a list of websites related to your search.
12. Can you explain the difference between paid and organic results?
Sure! Organic results are the regular website listings on the SERP because they match your search naturally.
Paid results are advertisements that appear on top or bottom of the SERP, and advertisers pay for them to appear when specific keywords are searched.
13. What is on-page SEO?
On-page SEO is used to optimize the content on a website so that search engines to can easily understand the webpage. This includes using the right keywords, having good content, proper headings, and a clean website structure.
14. What is off-page SEO?
Off-page SEO is about improving your website’s reputation outside of your website itself. This involves getting other websites to link to your site (backlinks), being active on social media, and creating a positive online presence.
15. Have you heard of Google Sandbox?
Yes, the Google Sandbox is a concept that suggests new websites might not rank well in Google’s search results right away. It’s like a probation period for new websites to make sure they are legitimate and not trying to manipulate rankings.
16. What is a domain name?
A domain name is mainly the address of a website on the internet. It’s what you type into the browser to visit a specific website. For example, “www.example.com” is a domain name.
17. What is a URL?
An URL stands for (Uniform Resource Locator), which is the address of a specific webpage or resource online. It includes the domain name and the path to a specific page or file.
18. What are SEO-friendly URLs?
SEO-friendly URLs are web addresses that are easy for people and search engines to understand. They usually have descriptive words and are short and simple.
19. What is web hosting?
Web hosting is like live space on the internet to store your website’s files, so people can access your site from anywhere. It’s like having a place to keep your website’s content and data.
20. What is DA?
DA stands for “Domain Authority.” It’s a score that predicts how well a website might rank on search engines. It’s based on factors like the number of quality backlinks a website has.
21. What Is PA?
PA stands for “Page Authority.” It’s similar to DA but focuses on predicting how well a specific page on a website might rank in search results.
22. Explain the difference between DA and PA
Domain Authority (DA) is a score for the entire website’s potential to rank. At the same time, Page Authority (PA) is a score for a single page’s potential to rank. DA considers the website’s overall reputation, while PA looks at the reputation of a specific page.
23. What is TLD?
TLD stands for “Top-Level Domain.” It’s the last part of a domain name, like “.com,” “.org,” or “.net.” It helps classify the type and purpose of a website.
24. What is ccTLD?
ccTLD stands for “Country Code Top-Level Domain.” It’s a specific type of TLD tied to a particular country or territory, like “.us” for the United States or “.uk” for the United Kingdom.
25. What is PBN?
PBN stands for “Private Blog Network.” It’s a network of websites that some people create to manipulate search engine rankings. They use these websites to create links back to their main site.
26. What are SEO tools?
SEO tools are softwares and online resources that help you analyze, optimize, and improve your website’s performance in search engines. They provide insights and data to make better decisions.
27. Name some popular SEO tools
Some popular SEO tools include Moz, SEMrush, Ahrefs, Google Analytics, and Google Search Console.
28. Distinguish between a dofollow link and a nofollow link
A dofollow backlink is a link that tells search engines to follow and consider the linked website when ranking. A nofollow link is a link that doesn’t pass on ranking influence to the linked website, often used for paid or untrusted links.
29. What is SEO writing?
SEO writing is creating content for websites while considering the best search engine optimization practices. It uses relevant keywords, good structure, and quality information to appeal to readers and search engines.
30. Explain keywords
Keywords are specific phrases or words that people type into search engines when looking for information. They are important for SEO because they help your website appear in search results.
31. What is keyword frequency?
Keyword frequency is how often a specific keyword appears in a piece of content. Using keywords sparingly is important, as it can look unnatural and hurt your SEO.
32. What is keyword difficulty?
Keyword difficulty measures ranking for a specific keyword in search engines. Highly competitive keywords have higher difficulty scores.
33. What is keyword proximity?
Keyword proximity refers to how closely related the keywords are to each other in content. Search engines consider this when understanding the context of the content.
34. What is keyword density?
It is the percentage of the number of times a keyword is used in the total number of words in a piece of content. It’s important to maintain a natural keyword density.
35. What is keyword stuffing?
Keyword stuffing is using a keyword excessively in content to manipulate search engine rankings. It’s discouraged because it leads to poor-quality content.
36. What is keyword stemming?
Keyword stemming is when search engines recognize variations of a keyword’s root to understand different forms of the same word. For example, “run” and “running.”
37. What is keyword prominence?
Keyword prominence is placing a keyword at important parts of a webpage, like the title, headings, or the beginning of content.
38. How many keywords should you use on a page?
It’s best to use a few relevant keywords naturally on a page. The exact number is less important than ensuring they fit naturally into your content.
39. What is a long-tail keyword?
It is a longer & more specific keyword phrase. A long-tail keyword is often used by people looking for something specific and can be easier to rank.
40. What is NAP?
NAP stands for “Name, Address, Phone Number.” Local businesses need to have consistent NAP information across different websites and directories.
41. What is the bounce rate?
It is the percentage of visitors leaving a website without further interacting with it. A high bounce rate might mean people needed help finding what they sought.
42. What are header tags?
Header tags (like H1, H2, H3, etc.) are used to properly structure the content of a webpage. They help readers and search engines understand the content’s organization.
43. What are meta titles and meta descriptions?
It provides information about the webpage’s content to search engines and users. The meta title appears as the main heading in search results, but the meta description provides a short summary.
44. What are internal links? How is it helpful in SEO?
Internal links are links that use to point to another page within the same website. They help users navigate the site and help search engines to understand the hierarchy & structure of the site’s content.
45. What are inbound links and outbound links?
Inbound links (also called backlinks) are links from other websites that lead to your website. Outbound links are ongoing links from one website to another external website.
46. What are backlinks?
Backlinks are links from another website to a target website. They are important for SEO because they can indicate the quality and relevance of your site’s content.
47. What are anchor texts?
Anchor texts are words that are clickable in a hyperlink. They give context to the linked page, and it is helpful for search engines to understand what the linked page is about.
48. What is robots.txt?
Robots.txt is a file on a website that provides instructions to search engine robots for which sections or pages of the website should not be crawled or indexed by a search engine.
49. Explain the robot’s meta tag.
The robot meta tag is a piece of HTML code instructing search engine robots about treating a specific webpage. It can instruct them to index or not index the page, among other things.
50. What is a 301 redirect?
A 301 redirect is used for permanent redirect from one URL to another. It’s used when a page’s location has changed, helping to preserve SEO value and user experience.
51. What is Google Search Console or the Webmaster tool?
Google Search Console is a free and very useful tool provided by Google that helps website owners monitor and optimize their site’s presence in Google search results. It provides data, alerts, and insights about how Googlebot views your site.
52. What is image alt text?
Image alt text is a description added to an image in HTML. It helps people who can’t see images (e.g., visually impaired users) understand what the image is about. It’s also considered by search engines for accessibility and SEO.
53. What is forum posting?
Forum posting involves participating in online discussion forums and posting comments or messages. It can be a way to share information, ask questions, and build backlinks if done appropriately.
54. What is referral traffic?
Referral traffic is the visitors who come to your website from other websites through links. These links can be from social media, other websites, or online directories.
55. What is PPC?
PPC stands for “Pay-Per-Click.” It’s a form of online advertising where advertisers are charged each time their ads are clicked. Commonly associated with platforms like Google Ads.
56. What is CTR?
CTR stands for “Click-Through Rate.” It’s the percentage of people who click on a link or ad compared to the number of people who see it.
57. What is EMD?
EMD stands for “Exact Match Domain.” It refers to a domain name that matches the exact keywords someone might search for. Google has reduced the ranking advantage of EMDs to prevent low-quality sites from benefiting solely from the domain name.
58. What does an SEO Manager do?
An SEO Manager oversees and implements strategies to improve a website’s visibility in search engines. This involves analyzing data, optimizing content, managing keywords, monitoring rankings, and staying up-to-date with SEO trends.